Fortitude Drinks Welcomes Penrhos Spirits to the Portfolio
Fortitude Drinks UK is delighted to announce that Penrhos Spirits has joined our growing portfolio of premium and purpose-led brands. From November 2025, Fortitude Drinks will become the exclusive UK distributor for the award-winning, Herefordshire-based gin distillery.
Founded on a family fruit farm in the rolling hills of Herefordshire, Penrhos Spirits was created not because the world needed another gin, but because its founders wanted to do more with their “wonky fruit” — the perfectly delicious but imperfectly shaped produce that often goes to waste. What began as a mission to make use of nature’s misfits has evolved into one of the UK’s most admired craft gin brands, recognised for both quality and sustainability.
In 2023, Penrhos became the first distillery in the world to move from glass to 100% recycled aluminium bottles, cutting its packaging carbon footprint by an impressive 91%. Lightweight, shatterproof, and infinitely recyclable, the bottle design has set a new benchmark in sustainable packaging and earned national acclaim, not to mention a listing in Sainsbury’s for their flagship London Dry Gin.
The Penrhos range includes the multi-award-winning Dry Gin, Rhubarb, Apple & Elderflower, Wonky Raspberry, and Wonky Strawberry…. all distilled in small batches in the farm’s converted cattle shed.
Why Penrhos Is the Perfect Fit for Fortitude Drinks
At Fortitude Drinks, we partner with brands that bring something fresh and meaningful to the UK spirits landscape. Penrhos embodies everything we stand for: authentic provenance, innovation, and sustainability paired with an exceptional-quality liquid. Their story, built around reducing food waste aligns perfectly with our belief that modern spirits should be both purposeful and have strong stories to tell.
The story of the brand’s pioneering switch to recycled aluminium bottles is easily communicated and demonstrates the kind of forward-thinking approach we value, setting new standards for environmental responsibility while maintaining strong consumer appeal and standout shelf presence.
Why We’re Excited to Bring Penrhos Into the Portfolio
Penrhos joins a growing portfolio of distinctive brands that are driving category growth and adding value for our customers. We are confident there is a huge opportunity to expand Penrhos’ reach across premium retail, hospitality, and on-trade channels nationwide.
“We are thrilled that Penrhos has joined us at Fortitude. It is a fantastic gin, with a truly unique proposition,” said Paul Cornell, Brands Director at Fortitude Spirits. “Over the past six months, Fortitude has secured ten partner brands to supplement our portfolio, helping drive 22% growth year-to-date and adding over 3,000 new points of distribution. With Penrhos, its wonky fruit and innovative aluminium bottle on board, we have no doubt 2026 will be even stronger.”
“We are thrilled that Penrhos has joined us at Fortitude. It is a fantastic gin, with a truly unique proposition”
As we look ahead, the partnership with Penrhos reinforces Fortitude’s mission to champion independent, values-driven spirits brands that inspire consumers and retailers alike. Together, we’re ready to take this wonky fruit revolution even further.
