Sustainable Innovation: Hawksbill Rum Unveils Eco-Rebrand 🐢🌴

Written By Charlie Pountney

Our award-winning Hawksbill Caribbean Spiced Rum has stepped into the spotlight with a bold, eco-conscious packaging overhaul.

Known for its delicious liquid and dedicated commitment to marine conservation, Hawksbill’s new look sets a high standard for sustainable packaging in the spirits sector:

  • 100% Post-Consumer Recycled Glass: Giving a distinct, eco-friendly aesthetic to every bottle.

  • Recycled Sugarcane Fibre Labels: Completely eliminating traditional tree-paper labels.

  • Plant-Based Inks & Biodegradable Seals: Reducing chemical environmental impact.

  • Waste-Material Corks: Giving a second life to unused manufacturing materials.

Purpose in Every Pour

With 10% of profits going directly to SEETurtles.org, this rollout ensures independent venue operators and retailers nationwide can offer consumers a truly purpose-driven, high-velocity spiced rum.

Charlie Pountney
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