Latest News
US RTD Sensation SLAMZEES Touches Down in the UK with Fortitude Drinks ⚡🇺🇸
US RTD sensation SLAMZEES enters the UK market through an exclusive distribution deal with Fortitude Drinks, securing nationwide listings across Morrisons and wholesale networks.
Fortitude Drinks Partners with Burnt Faith to Redefine British Brandy 🥃🔥
Fortitude Drinks UK expands its premium spirits portfolio after securing exclusive UK sales and distribution rights for Crossfire Hurricane Rum, co-founded by The Rolling Stones.
Bella Apertini RTD Range Steps Into the Summer Spotlight with Iceland Listing 🍊✨
Fortitude Spirits Group expands its high-growth RTD portfolio as Bella Apertini 250ml Aperitivo Spritz cans roll out across Iceland Foods stores nationwide.
Crossfire Hurricane Rum Lands Nationwide Tesco Listing ⚡🥃
The Rolling Stones’ co-founded Jamaican rum brand, Crossfire Hurricane, officially hits Tesco shelves nationwide in an exclusive UK retail expansion powered by Fortitude Drinks.
Fortitude Drinks Appointed Exclusive UK Distributor for Crossfire Hurricane Rum 🎸🍹
Fortitude Drinks UK expands its premium spirits portfolio after securing exclusive UK sales and distribution rights for Crossfire Hurricane Rum, co-founded by The Rolling Stones.
Bartenders Brand Awards: Double Triumph for Hawksbill Rum and Still Gin 🥇🍸
Hawksbill Island Spices Rum and Still Gin earn top honors across Design, Taste, and Value at the 2026 Bartenders Brand Awards, evaluated by 50 leading UK bar professionals.
World-Class Excellence: ICB Drinks Awarded Highest BRCGS AA+ Rating in Unannounced Audit 🏆🏭
ICB Distillers, the manufacturing arm of Fortitude Spirits Group, secures the highest possible AA+ rating in an unannounced BRCGS audit, reinforcing its position as a world-class production hub.
Bringing Caribbean Sunshine Online: Hawksbill Rum Launches Brand-New Website 🐢☀️
Hawksbill Rum expands its RTD lineup with a brand-new 250ml Spiced Rum, Ginger Beer & Lime can, debuted during a high-impact trade activation at United Wholesale’s flagship London depot.
Out with the Old, In with the WILD: Cactus Jack’s Marks 20th Birthday with Bold Rebrand 🌵💥
Iconic sour shot brand Cactus Jack's celebrates its 20th birthday with a major rebrand, introducing a new spiky character, upgraded flavors, a TikTok-first social campaign, and nationwide wholesale depot activations.
Fortitude Drinks UK Signs Exclusive Distribution Deal for Crystal Head Vodka 💀💎
Fortitude Drinks UK signs an exclusive distribution agreement with ultra-premium Crystal Head Vodka to supercharge its commercial presence across the UK.
Sustainable Innovation: Hawksbill Rum Unveils Eco-Rebrand 🐢🌴
Award-winning Hawksbill Caribbean Spiced Rum unveils a 100% sustainable packaging redesign
Fortitude Drinks UK Secures Exclusive UK Distribution Rights for Pampero Rum 🥃
Fortitude Drinks UK expands its premium portfolio after securing exclusive UK distribution rights for authentic Venezuelan rum brand Pampero.
A New Force in the Spirits Industry: Fortitude Spirits Group Officially Launches 🚀
Kliro Capital Partners officially unveils Fortitude Spirits Group, establishing a new independent leader in the UK spirits industry across production, brand building, and distribution.