Crossfire Hurricane Rum Lands Nationwide Tesco Listing ⚡🥃
Fortitude Drinks UK is thrilled to announce a major national retail milestone: Crossfire Hurricane Rum, the authentic Jamaican rum co-founded by legendary rock group The Rolling Stones, has officially landed on the shelves of Tesco stores across the United Kingdom.
This nationwide rollout into Britain's largest supermarket chain represents a pivotal moment in the UK expansion of Crossfire Hurricane, bringing a premium, authentic taste of Jamaica directly to millions of consumers.
Born out of Exile, Crafted in Jamaica
Crossfire Hurricane celebrates The Rolling Stones' legendary 1972 recording sessions in Kingston, Jamaica—where the band recorded their classic album Goats Head Soup and fell in love with the island’s vibrant culture, sound, and spirits.
Co-created alongside global rum ambassador Ian Burrell, Crossfire Hurricane stands apart in the category as a 100% authentic Jamaican rum:
Historic Distilleries: Sourced from four of Jamaica's most celebrated producers, including Hampden Estate, Worthy Park, Long Pond, and Clarendon.
Zero Added Sugar: True to Jamaican Geographical Indication (GI) standards, delivering pure tropical fruit, rich oak, and signature Jamaican "funk."
Iconic Bottle Design: A bespoke design featuring subtle nods to Stones history - including two clashing serpents, a skull with lightning eyes, and the band's famous tongue-and-lips logo.
Accelerating Fortitude’s Rum Portfolio
The addition of Crossfire Hurricane to Tesco’s mainstream rum fixture further cements Fortitude Drinks UK as one of the fastest-growing independent distributors in the UK, building on a stellar rum portfolio that already includes Hawksbill Spiced Rum and Pampero Rum.
"Bringing a high-profile, ultra-authentic brand like Crossfire Hurricane to Tesco shelves nationwide is a testament to the strength of our retail network and commercial strategy. Modern consumers are looking for genuine provenance, storytelling, and exceptional liquid quality—Crossfire Hurricane delivers all three in spades." - Fortitude Drinks UK