Bella Apertini RTD Range Steps Into the Summer Spotlight with Iceland Listing 🍊✨
Fortitude Spirits Group is excited to announce a major retail expansion for its owned brand portfolio: the Bella Apertini Ready-To-Drink range has officially secured nationwide distribution across Iceland Foods stores and online.
As the spritz category continues its explosive growth across the UK off-trade, this listing puts Bella Apertini's convenient, single-serve Aperitivo Spritz 250ml cans directly into the hands of millions of shoppers looking for premium cocktail bar quality at accessible value.
Capturing the Spritz Boom in a Can
Originally launched as a full-bottle 70cl aperitivo, Bella Apertini has quickly established itself as a top-performing consumer alternative in the aperitif category, celebrated for its vibrant bitter-sweet orange profile, delicate herbal botanicals, and accessible price point.
The extension into a pre-mixed 250ml RTD format delivers the exact same signature profile in a portable, perfectly carbonated format:
The Perfect Serve, Instantly: Masterfully pre-blended with sparkling wine and a dash of soda - eliminating the need for multiple bottles, mixing, or garnishes.
Accessible Italian Sophistication: Perfectly timed for outdoor summer occasions, park picnics, BBQs, and at-home entertaining.
Expanding the Off-Trade Footprint
Iceland Foods joins a growing list of major UK grocery partners backing Fortitude Spirits Group’s owned brand portfolio. The listing builds on Bella Apertini’s strong momentum across wholesale and retail channels, reinforcing the group's strategy to capture category share across both full-strength spirits and high-velocity RTD formats.
‘Really proud & excited to see the new Bella Apertini RTD’s land in Iceland. We have both the Aperitivo & Limoncello Spritz 5% 250ml available now in over +700 stores, just in time for summer! RTDs continue to be one of the most exciting & high growth areas in drinks. Summer is already here & they are perfectly placed for consumers looking for quality and value.’ Ash Corgat - Head of Off-Trade Fortitude Drinks UK