Bringing Caribbean Sunshine Online: Hawksbill Rum Launches Brand-New Website 🐢☀️
Fortitude Spirits Group is thrilled to announce the official launch of the brand-new, custom-built website for Hawksbill Caribbean Spiced Rum: hawksbillrum.com.
Designed to bring a welcome burst of Caribbean warmth to the digital space, the new site serves as a vibrant, interactive hub where consumers, trade partners, and rum enthusiasts can discover the story behind our award-winning spirit portfolio and purpose-led conservation mission.
An Immersive Hub for Flavour and Purpose
The new digital experience has been crafted to showcase everything that makes Hawksbill unique in the growing spiced rum category:
Explore the Award-Winning Range: Deep dives into every flavour expression across our portfolio - including our flagship Island Spiced, Mango Peel, and Pineapple - complete with tasting notes and serve suggestions.
Driven by Conservation: A dedicated destination detailing our ongoing partnership with SEETurtles.org, highlighting how every bottle sold directly contributes to protecting endangered sea turtle hatchlings across the globe.
Cocktail & Serve Inspiration: A curated mixology guide helping consumers and bartenders unlock the versatile flavour profiles of Hawksbill rum through classic and modern signature serves.
Retail & Trade Finder: Direct links helping consumers find Hawksbill in major UK grocers, high street stockists, and local independent venues.
Crafted in Partnership with Kerve
To bring this vision to life, Fortitude partnered with the talented creative and technical specialists at digital agency Kerve. Working closely with our brand teams, Kerve built a high-performance, mobile-first web environment that balances striking visual design with seamless user navigation.
"Our goal was to create a digital home that feels just as vibrant and purposeful as the liquid inside our bottles. Whether someone is looking for a new cocktail recipe, searching for local stockists, or learning about our turtle conservation efforts, the new site offers an engaging window into the Hawksbill brand." - Deena Brown, Senior Brand Manager, Fortitude Spirts
Explore the new look and discover the story today at hawksbillrum.com.