Perfect Refreshment: Hawksbill Launches New Spiced Rum, Ginger Beer & Lime RTD 🌊🐢
Fortitude Drinks UK is thrilled to announce the latest addition to our canned beverage lineup: the brand-new Hawksbill Spiced Rum, Ginger Beer & Lime 250ml RTD.
Combining our award-winning Caribbean spiced rum with spicy ginger beer and a zesty twist of lime, this convenient pre-mixed format delivers the perfect balance of bold flavor, easy refreshment, and high-velocity appeal for both off-trade and convenience channels.
A Landmark Trade Activation in London
To mark the launch, our trade marketing and commercial teams took over the floor at United Wholesale (Scotland) LTD’s brand-new London depot - a major milestone for the wholesale operator as their very first location outside of Scotland.
The high-energy depot activation gave local independent retailers, off-license owners, and hospitality buyers the first opportunity to sample the new canned serve alongside the complete Hawksbill rum portfolio:
Instant Convenience: Delivering a classic cocktail bar serve in a portable, single-serve 250ml format.
Depot Success: Brilliant feedback from attending trade customers, highlighting strong demand for premium rum-based RTD options as the category continues to expand.
Purpose-Led Appeal: Reminding wholesale buyers that every can stocked supports global marine conservation efforts.
Drink Our Rum. Save Our Turtles.
As with every product in the Hawksbill portfolio, the new RTD is built with sustainability at its core. A portion of profits from every single can sold directly supports ocean conservation initiatives and sea turtle protection programs in partnership with SEETurtles.org.
"A huge thank you to the team at United Wholesale for welcoming us to their fantastic new London facility, and to Deena Brown, Chloe Loftus, and Harry Higgins from our commercial team for building such a vibrant, eye-catching activation. Seeing such enthusiastic feedback from independent trade partners for our new canned serve is a fantastic sign of things to come."