US RTD Sensation SLAMZEES Touches Down in the UK with Fortitude Drinks ⚡🇺🇸
SLAMZEES, the unapologetically bold, ready-to-drink (RTD) sensation shaking up the US convenience sector, has officially made its international debut in the UK through an exclusive distribution agreement with Fortitude Drinks.
Created by Texas-based brand incubator Beverage Ranch, LLC (co-founded by Rhett Keisler and Ryan Baird), SLAMZEES stands out in the RTD category by pairing eye-catching design with a potent 15% ABV profile designed for high-energy social occasions.
Immediate Nationwide Retail Footprint
Reflecting the strength of Fortitude Drinks' commercial network, SLAMZEES arrives in the UK with immediate scale:
Grocery Rollout: Available in one of the UK’s largest grocer, across stores nationwide.
Wholesale Network: Listed across two of the UK's largest Cash & Carry operators.
High Street Convenience: Stocked in leading independent convenience stores across the country.
Four Trend-Driven Flavours
The UK launch features SLAMZEES' breakout flavour lineup:
Blue Raspberry: Tapping into one of the top flavour profiles dominant in the RTD category.
Electric Lemonade: A cocktail-inspired, nostalgic zesty serve.
Watermelon Kiwi: A fruit-forward, refreshing tropical blend.
Cookies & Cream: Bringing indulgent, dessert-inspired flavor into the pre-mixed space.
"The UK is one of the world's most dynamic RTD markets" — Ryan Baird, Co-Founder of SLAMZEES
